What a great time to be involved with MyShoppingGenie! Take a look at the following information:
Opportunities and Obstacles
In just a two-year period, undaunted by economic conditions, the online population that makes
purchases on the Web increased by nine percentage points. In research conducted for the Pew
Internet & American Life Project in 2007, results showed 66% of the online population had made a purchase online. In the same survey question repeated in April 2009, 75% of online adults reported having purchased a product online. This increase follows years of fairly steady increases since March 2000, when the Pew Internet research of online shopping began. At that time, about half of all online adults (48%) had ever purchased a product online. The opportunity is clear. As the percentage of adults online that visit websites applies to a larger number of people year after year, the percentage of shoppers buying online increases simultaneously.
79% of Internet users say they are confident they will “make the right purchase decision” while going online to look for information in buying a product.
78% of Internet users agree, “Shopping online is convenient.”
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