Simple Ways Websites / Online Stores Can Build Shopper Confidence

 MyShoppingGenie is the answer to consumer’s prayers!!



Intuitive Navigation

Whether they’re shopping to spend time or to save time, consumers expect to be able to navigate your website easily. With every page, the goal should be to establish a simple and seamless flow directly through to the shopping cart.



Accurate & Accessible Content

First-time visitors seeking information will decide within seconds whether your site is a good fit for their needs. Using clear language and terminologies familiar to consumers is important to instilling confidence with consumers. While being able to find information is important, it is equally important that they understand what is being said or sold. As a rule of thumb, estimate that a user spends about 30 minutes during a typical Web session, visiting approximately 50 pages from multiple websites. Since first-time visitors form impressions quickly, ensure that content is informative and illustrates product and company accessibility.



Communication Focus

The ability to respond and address consumer’s questions and concerns proves very useful in converting those that may be hesitant to make a purchase online. For this reason it is important to establish formal communication protocols and channels which are accessible to consumers including email, live chat, support ticket systems and toll-free phone numbers. The presence of these options alone provides consumers an additional level of confidence. Websites that do not focus on the importance of providing prospects access to this information perform worse than those that do. According to a survey from one live chat vendor, 65 percent of shoppers at hardware and home improvement sites indicated that live chat positively influences them to purchase. As you can see, focusing on communication and providing accessible channels are powerful customer service tools, at the same time they minimize sales barriers.



Creating Consumer Confidence: The Secret Ingredient of Internet Success. VeriSign, 2010.





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